Squawkathon


design strategy

The Problem: The Packard Foundation was interested in how they could source ideas and information for their biggest priority areas in new ways. I worked with their team to design a portfolio of experiments including a twitter chat on nutrition in schools, persona creation on informal childcare providers, a virtual convening on reproductive education and a hackathon aimed at fighting marine bird bycatch (when birds are accidentally killed in the fishing process).

The Design: As part of the portfolio of innovation experiments produced for the Packard Foundation, I designed an integrated communications campaign to get designers to attend this unique event and dedicate their talent to the pressing issue of marine bird bycatch, a priority of the Packard Foundation.

Sample Work: See two sample videos that showcase the event below. The first explores the design process behind the event and the second recaps the event itself. Learn more about the broader portfolio of experiments here.

Producer: Wil Kristin
Director & Editor: Ben Garvey
Music by: Marco Benevento

Producer: Wil Kristin
Director & Editor: Ben Garvey
Music by: Marco Benevento